Healthy Food Financing is a viable, effective and economically sustainable solution to the problem of limited access to healthy foods and can reduce health disparities, improve the health of families and children, create jobs and stimulate local economic development in low-income communities. President Barack Obama’s FY 2012 budget calls for more than $330 million in investments in a national Healthy Food Financing Initiative. In the 111th Congress, sponsors from the U.S. Senate and the U.S. House of Representatives introduced bipartisan legislation (S. 3986, H.R. 6462) establishing a Healthy Food Financing Initiative at USDA. Recently, the Department of Health and Human Services released a $10 million Notice of Funding Availability for the program. Because of the national attention and potential investment, states across the country are developing their own version of Healthy Food Financing. This session will review current efforts to implement Healthy Food Financing.
Charles Fields, Program Manager, The California Endowment
Mary Kaems, Principal Consultant, California Assembly Speaker
John Weidman, Deputy Executive Director, The Food Trust
Moderator: Marion Standish, Director, Healthy Environments, The California Endowment
National policies are in a position to have a lasting effect on childhood obesity, schools and communities. This session will provide updates on national policy initiatives including the newly released Dietary Guidelines for Americans, 2010 and changes in SNAP-Ed (Supplemental Nutrition Assistance Program–Education) Guidelines. Gain valuable insight about these new programs and prepare for the opportunities and challenges they will provide.
Enjoy a talk show format that features national experts on sugar-sweetened beverages (SSBs) answering questions on a number of related topics. Learn about what’s working, what’s not and why in regards to SSB policy. Hear the latest on the industry’s marketing strategies and how to address them. Make sure to bring your pressing questions as you’ll have an opportunity to engage in this session as you learn the most current information on everything SSB-related.
Moderator: Patricia Crawford, Director, Dr. Robert C. & Veronica Atkins Center for Weight and Health, University of California, Berkeley
The youth voice plays an important role in the obesity prevention movement. Youth leaders actively involved in obesity-prevention work in their communities have been selected to attend and participate in the Conference. Join us for an interactive session with these leaders to learn about their local efforts and hear their creative problem-solving ideas.
The Communities Putting Prevention to Work (CPPW) Initiative represents an unprecedented federal investment in prevention geared toward improving food and activity environments. In this session, leaders from CPPW funded communities will share their successes and lessons learned as they scale up community prevention efforts to focus on a county-wide approach to community change, engaging multiple jurisdictions in prevention efforts. Participants will gain insights on lessons learned that can be applied to advancing healthier food and activity environments in their home communities.
Understanding and navigating the complexity of a healthy food system takes an inter-disciplinary approach to solve the obesity epidemic. This session moves the need for a healthy, sustainable food system discussion from theory to practice. Presenters will share existing interventions and programs that are advancing comprehensive food systems that contribute to positive community outcomes and provide a number of practical tips for advancing the food system movement.
Moderator: Shannan Young, Nutrition Education Consultant, Nutrition Services Division, California Department of Education
How can the nation move forward to a healthier and more sustainable food system? Current research suggests that differential availability and affordability of healthy food in low-income communities is an important contributor to diet-related chronic diseases and obesity rates both in urban and rural America. This session uses current research to address the challenges we face and explains how our complex food system could be redesigned to deliver more healthful outcomes.
Moderator: Linda Jo Doctor, Program Director, W.K. Kellogg Foundation
Food has captured the world’s attention. Everyone from policy makers and celebrity chefs to researchers is talking about creative ways to improve our food systems. Food systems create another access point for public health professionals to think creatively and develop synergy among diverse partners to solve the problem of obesity, especially in low-income populations. Recognizing that a Food System Approach to food and health is complex, this session addresses the national, state and local policies that are driving support for sustainable food systems that meet the food and health needs of our nation, all while maintaining healthy ecosystems.
Moderator: Sue Foerster, Chief, Network for a Healthy California, California Department of Public Health
This session focuses on food system strategies that can improve nutrition and health trends while also building community capacity in low-income neighborhoods in urban and rural settings. In addition to identifying innovative programs, speakers will discuss how community members can engage in local policy development, grassroots organizing and structural changes to improve food systems. Speakers will also offer ways in which nutrition and public health professionals can lend their expertise to strengthening these efforts.
The energy balance equation may be deceptively simple. Even the USDA now agrees that quality of diet matters as much as the quantity. Four leading researchers in the field will present the differences in caloric value and metabolism of fats, proteins and carbohydrates within each macronutrient category and discuss how we should synthesize and incorporate this information for the public.
Moderator: Robert Lustig, Professor, Clinical Pediatrics, Division of Endocrinology, University of California, San Francisco
This session covers research on perinatal contributors to childhood obesity. Speakers will discuss developmental and intergenerational programming of adult health and disease risk, including potential mechanisms to mediate risk. Speakers will also focus on the effects of stress-related maternal-placental-fetal processes on childhood adiposity and metabolic function as well as the effects of prenatal exposure to environmental toxins on adipocyte development.
Moderator: Suzanne Haydu, Coordinator, Nutrition and Physical Activity, Maternal, Child and Adolescent Health, California Department of Public Health
This session looks at how to get kids to move whether they intend to or not. Speakers will discuss research from both observational and intervention studies examining community environments for physical activity and highlight potential policy implications to help reverse childhood obesity.
Moderator: Kris Madsen, Research Director, Division of General Pediatrics, University of California, San Francisco
This session will explore new methods, measures and tools for assessing food and activity environments. Using practical examples, speakers will demonstrate how available data and research can be used to inform the policy-making process in your community. Participants will learn about the new community research tools developed by the National Collaborative on Childhood Obesity Research; examine ways of assessing the impact of various community intervention strategies; and learn about the methodology of conducting Health Impact Assessments (HIA) and the value of HIA as a powerful translational tool between research and policy.
Moderator: Pat Crawford, Director, Dr. Robert C. and Veronica Atkins Center for Weight and Health, University of California, Berkeley
Three visionaries and one researcher will share their work: New York City’s transportation commissioner will discuss taming the country’s meanest streets; the City of Long Beach’s new “mobility coordinator” will present innovative approaches to transportation transformation; and the director of Riding Bikes with the Dutch will offer his view of the culture that inspired it all. Susan Handy will bring her ground-breaking transportation choice research into the mix.
Moderator: George Flores, Program Manager, The California Endowment
This session explores the impact community green spaces on children's health, including pocket parks, joint use facilities, tree canopies and urban forests. Speakers will focus on the planning and policy aspects, research findings, and practical applications that bring accessible nature into our communities.
Moderator: Jane H. Adams, Executive Director, California Park & Recreation Society
This session examines projects that used sophisticated mapping technology, including GIS and video mapping.
Moderator: Shené Bowie, Program Coordinator, Health Promotion & Chronic Disease Prevention, San Joaquin County Public Health Services
This session will explore all aspects of Complete Streets, from the visioning phase and the nuts-and-bolts reality to practical strategies. Participants will leave the workshop with an action plan to implement healthier, Complete Streets in their home jurisdiction or area of influence.
Many community decisions that have the greatest impact on health are made in sectors outside of health such as housing, transportation and agriculture. Historically these decisions are made with little or no consideration of the comprehensive impact on health, safety and equity. This session will highlight how local and state government entities are working to infuse Health in All Policies practices and principles into government decision making.
Rural communities have unique challenges when it comes to creating lasting healthy changes. Learn how different geographical rural communities have been successful in developing innovative programs that increase access to and availability of healthy foods and physical activity opportunities for diverse rural populations.
Where children live, learn, and play significantly impacts their health. Children thrive when they live in communities with walkable and bikeable streets, safe parks and playgrounds, grocery stores selling healthy foods and beverages, and neighbors who know each other. This session explores communities plagued by violence, where strategies to promote health and well-being often do not have maximum impact. Food and activity advocates and practitioners are increasingly noting that violence undermines the effectiveness of their efforts. Presenters will address the issue of violence and the conditions it creates, and share how local leaders can collaborate across sectors to advance knowledge, share resources, and change policy.
Moderator: Larry Cohen, Executive Director, Prevention Institute
There is general agreement in the public health community that policy strategies are essential to creating health-promoting environments. This session will enable participants to frame policy proposals in ways that will garner public and policy maker support in order to stimulate new policy-adoption efforts. Presenters will review current policy recommendations; present a case study of successful policy adoption and implementation; review recent public poll data regarding voter and policy maker perceptions around obesity prevention policies; and identify key principles to incorporate into successful policy proposals.
Steve Castaneda, Councilmember, City of Chula Vista
Moderator: Sarah Samuels, President, Samuels & Associates
This session will bring in youth advocates to discuss how the power of change is in the hands of youth. Hear success stories about gaining more access to fruits and vegetables and safe places to be physically active from the young people and program mentors who have stood up to lead change in their communities.
Alicia DeLeon Mendoza, Del Norte High School, Crescent City
Moderator: Lloyd Nadal, Program Director, CANFIT
Policy and environmental changes that make it easy to practice healthy eating and physical activity are a critical part of improving the overall health of children. To be most effective, these changes should take place at every developmental stage. Hear how the Institute of Medicine’s (IOM) recommendations have moved the Women, Infants, Children program into the 21st century as a model for foods and practices necessary for healthier lifestyles starting in early childhood. Learn about the IOM recommendations to improve the Child and Adult Care Food Program and what federal changes are in store in the Healthy & Hunger Free Kids Act of 2010 and the evaluation work in California examining some of these changes. Learn also about the California Quality Rating and Improvement System and how it will help families identify quality programs and guide providers in making improvements including nutrition.
Pat Gradziel, Research and Evaluation Specialist, California State WIC Program
Geraldine Henchy, Director, Nutrition Policy and Early Childhood Nutrition, Food Research and Action Center
Moderator: Phyllis Bramson, Director, Nutrition Services Division, California Department of Education
Overweight and obesity prevention must begin with our very youngest. One of the most effective ways of doing this is through the integration of the key sectors serving young children and their families. This session provides an overview and specific examples of systems-level approaches serving young children in California, focusing on nutrition services and support for low-income communities.
Moderator: Geanne Lyons, California Women, Infants & Children (WIC) Program
Physical activity is a critical component, along with nutrition, in the fight against early overweight and obesity. This session continues the discussion of systems level approaches from the nutrition session, Best Practices for Young Children: Nutrition. The panel will provide an overview of the importance of physical activity for young children. Specific examples of the role health, child care, and family support systems have in successfully engaging families with young children will be given, as well as an interactive demonstration of physical activities for use with young children.
Moderator: Monet Parham-Lee, Health Education Consultant, Network for a Healthy California, California Department of Public Health
Breastfeeding is a key step in the prevention of childhood obesity. Hospital breastfeeding policies influence breastfeeding initiation and duration. Hear recent updates on the Baby Friendly Hospital Initiative and pathways for hospitals to become Baby Friendly. The CDC will share the National Survey of Maternity Practices in Infant Nutrition and Care (mPINC). A hospital system will offer its perspective on why adopting the Baby Friendly initiative is important to its mission. Learn about hospitals with many low-income mothers and the importance of hospital breastfeeding policies as a health equity and quality of care issue.
This session frames preconception health and early childhood care as critical steps across the lifespan. The panel will review the life-course perspective, which suggests a complex interplay of biological, behavioral, psychological and social factors contributes to health outcomes across the span of a person's life, and describe how this shift in perspective can inform public health and clinical practices and policies.
Moderator: Connie Mitchell, Chief, Policy Development Branch, Maternal Child Adolescent Health, California Department of Public Health
Among the many groundbreaking aspects of the Affordable Care Act, or Health Care Reform, is the emphasis on prevention in the health care setting and in the community. The Act provides individuals with improved access to clinical preventive services and establishes a variety of programs and funding streams that strengthen the vital role of communities in promoting prevention. Speakers will discuss the elements of the Act that focus on prevention, including specific clinical services that will be covered, and how community-based prevention efforts will impact food and fitness environments to decrease childhood obesity. Speakers will also assess the challenges of preserving this unprecedented investment in prevention in the current fiscal and political environment.
Richard Figueroa, Program Manager for Health Reform, The California Endowment
Moderator: Loel Solomon, Vice President, Community Health, Kaiser Permanente
This workshop describes the successes and challenges that Medi-Cal providers are facing in addressing rising pediatric obesity rates and implementing the new pediatric obesity Healthcare Effectiveness Data and Information Sets (HEDIS™) measures. Presenters will share their experiences in trying to improve BMI screening and support provider engagement to activate healthy eating and physical activity counseling. Kaiser Permanente and Anthem Blue Cross will describe how they are using technology and engagement strategies respectively to achieve their goals. The state’s Child Health Disability and Prevention (CHDP) program will share educational approaches for provider offices and local program successes and challenges with childhood obesity prevention.
Disparities in the obesity epidemic are increasing yet clinical care models are failing. Obesity treatment in the clinic setting is largely unsuccessful, particularly for children of color. This workshop will showcase successful community partnerships to address pediatric obesity. The presenters will provide examples of successful, replicable, and culturally relevant community-based approaches to obesity treatment and prevention.
Moderator: Dennis Styne, Chief, Pediatric Endocrinology, University of California, Davis, Children’s Hospital
Pervasive bias, stigma and discrimination against individuals who are overweight and obese have been well documented, pointing to disparities in health care delivery and access for obese persons. Speakers will present research on weight bias and the implications for obese patients, addressing the complex social forces that impact how individuals experience health care in general and weight management strategies in particular. Tools and strategies for identifying weight bias in the clinical setting will be reviewed. Speakers will provide techniques for improving weight sensitivity in provider/patient interactions and incorporating positive health messages. Participants will receive the Child Advocacy Toolkit, published by the National Association for Fat Acceptance.
Moderator: Kathryn Boyle, Community Benefits Program, Kaiser Permanente
Youth represent tremendous purchasing power; each year companies spend billions of dollars marketing high-calorie foods and drinks to children and youth through television commercials, internet games, product placement, magazine ads, and even cellular telephones. Increasingly these practices have been coming under attack from parents' organizations, politicians and advocacy groups, and the tides are turning. US-based industries have responded by making very public commitments to internal policies and self-regulation. But is this enough? Key factors in any debate will be the role of government, age definition of “children”, nutrition standards, and where and how to draw the line.
Moderator: Leslie Mickelson, Managing Director, Prevention Institute
There are important implications for social and mobile media on public health and marketing/communications efforts. This session will help you learn how and when to use social media and mobile technology to reach your audience(s). Public health programs will share how they are using social media to impact their audience through various community networking sites such as Facebook, Twitter, YouTube, blogs and mobile technology.
Moderator: Victoria Berends, Marketing Director, California Project LEAN/California Obesity Prevention Program, California Department of Public Health
Has industry marketing targeting youth gone too far? Learn how industry targets ethnic youth markets to build brand loyalty and influence mainstream preferences. What is it potential impact on childhood obesity and health disparities. Speakers will share industry examples of efforts targeting African Americans and Latino youth. Panelists will discuss what can be done to partner with ethnic focused organizations to empower people to recognize and change what is being marketed to them.
Learn about creative ways to reach consumers and policymakers through the marketing efforts of a national, state and regional campaign. Hear how campaign planners borrowed strategies from the food industry to launch an innovative marketing effort to revive baby carrot sales–a marketing campaign now widely recognized for its creativity and importantly, its successful results. Presenters from the Los Angeles-funded Communities Putting Prevention to Work effort will share marketing insights and messages per the formative research for a counter-sugary beverage campaign. The North Carolina Shape Your World campaign will highlight formative research and evaluation results on their effort to add health to policy decisions and discussions associated with the built environment.
Moderator: Cyndi Walter, Project Manager, California Project LEAN, California Department of Public Health
Child Nutrition programs touch millions of children each day. While these programs improve educational achievement, economic security, nutrition and health, many see them as part of the problem rather than the solution to childhood obesity and hunger. The Healthy, Hunger-Free Kids Act of 2010 is groundbreaking legislation that will substantially change the meal programs and bring healthier food to the nation’s children. Learn the latest on how school meals will improve under the new federal law and how some districts have already transformed their school food into healthier and more appealing meals.
Moderator: Pamela Lambert, Director of Student Nutrition Services, Escondido Union High School District
This session will present the latest in programs, research, and policies addressing and enhancing physical education (PE) and physical activity opportunities in school and after school environments. Topics include Joint Use, moderate to Vigorous Physical Activity (MVPA), and support for PE during an economic downturn.
Moderator: Judy Larsen, Program Manager, The California Endowment
Afterschool programs serving low-income children and youth provide an ideal place and time to address childhood obesity in partnership with the school, community and families. This workshop shares the power of successful practices, partnerships, policies and youth engagement. Compelling data confirms the value of engaging afterschool programs in this effort. Lessons learned serve as a valuable tool that can help launch local and statewide solutions.
Moderator: Kathy Lewis, Vice-President, Center for Collaborative Solutions
Are local school wellness policies making a difference in childhood obesity? Learn what the current national, state and local research says about the impact of wellness policies in schools. Hear about policies and practices to create healthy public, private and tribal school environments.
Moderator: Martin Gonzalez, Deputy Executive Director, California School Boards Association
Nutrition education is a fundamental element in the development of healthy eating and lifestyle habits. Throughout the nation, states are setting policy and recommendations for comprehensive nutrition education programs. This session will present the latest guidance from several states and examine their successes and challenges with implementing nutrition education in schools and after school environments
Gail Woodward-Lopez, Associate Director, Dr. Robert C. and Veronica Atkins Center for Weight and Health, University of California, Berkeley
Moderator: Carol Chase, Nutrition Education Administrator, Nutrition Services Division, California Department of Education