Registration: The Nations Premiere Conference on Childhood Obesity

SESSION DESCRIPTIONS

Overarching Sessions

Agriculture and Food Systems

Basic and Applied Research

Built Environment, Land Use and Transportation

Community Nutrition and Physical Activity

Early Childhood

Health Care Prevention Strategies

Marketing to Kids

School/After School

 

 

OVERARCHING SESSIONS

 

MINI-PLENARY

Healthy Food Closer to Home: Stay Up to Date on Healthy Food Financing

Healthy Food Financing is a viable, effective and economically sustainable solution to the problem of limited access to healthy foods and can reduce health disparities, improve the health of families and children, create jobs and stimulate local economic development in low-income communities. President Barack Obama’s FY 2012 budget calls for more than $330 million in investments in a national Healthy Food Financing Initiative. In the 111th Congress, sponsors from the U.S. Senate and the U.S. House of Representatives introduced bipartisan legislation (S. 3986, H.R. 6462) establishing a Healthy Food Financing Initiative at USDA. Recently, the Department of Health and Human Services released a $10 million Notice of Funding Availability for the program. Because of the national attention and potential investment, states across the country are developing their own version of Healthy Food Financing. This session will review current efforts to implement Healthy Food Financing.

Joyal Mulheron, Policy Director, Partnership for a Healthier America

Charles Fields, Program Manager, The California Endowment

Mary Kaems, Principal Consultant, California Assembly Speaker

Rebecca Flournoy, Associate Director, PolicyLink

John Weidman, Deputy Executive Director, The Food Trust

Moderator: Marion Standish, Director, Healthy Environments, The California Endowment

 

National Policy Update: Key Childhood Obesity Initiatives

National policies are in a position to have a lasting effect on childhood obesity, schools and communities. This session will provide updates on national policy initiatives including the newly released Dietary Guidelines for Americans, 2010 and changes in SNAP-Ed (Supplemental Nutrition Assistance Program–Education) Guidelines. Gain valuable insight about these new programs and prepare for the opportunities and challenges they will provide.

Lynn Parker, Scholar and Study Director, Institute of Medicine, National Academy of Sciences

Rafael Perez-Escamilla, Professor, Epidemiology & Public Health Director, Office of Community Health, Yale School of Public Health

Dennis Stewart, Regional Director, Food and Nutrition Services, United States Department of Agriculture

Michael T. Roberts, Director, Center for Food Law & Policy

Moderator and speaker: William Dietz, Director, Division of Nutrition, Physical Activity and Obesity, Centers for Disease Control & Prevention

 

The Latest on Sugar-Loaded Beverages: From Industry Tactics to Policy Efforts and Everything in Between

Enjoy a talk show format that features national experts on sugar-sweetened beverages (SSBs) answering questions on a number of related topics. Learn about what’s working, what’s not and why in regards to SSB policy. Hear the latest on the industry’s marketing strategies and how to address them. Make sure to bring your pressing questions as you’ll have an opportunity to engage in this session as you learn the most current information on everything SSB-related.

Harold Goldstein, Executive Director, California Center for Public Health Advocacy

Kelly Brownell, Director, Yale Rudd Center for Food Policy and Obesity

Moderator: Patricia Crawford, Director, Dr. Robert C. & Veronica Atkins Center for Weight and Health, University of California, Berkeley

 

WORKSHOP

Youth Speak!

The youth voice plays an important role in the obesity prevention movement. Youth leaders actively involved in obesity-prevention work in their communities have been selected to attend and participate in the Conference. Join us for an interactive session with these leaders to learn about their local efforts and hear their creative problem-solving ideas.

 

Building on Lessons Learned from Communities Putting Prevention to Work

The Communities Putting Prevention to Work (CPPW) Initiative represents an unprecedented federal investment in prevention geared toward improving food and activity environments. In this session, leaders from CPPW funded communities will share their successes and lessons learned as they scale up community prevention efforts to focus on a county-wide approach to community change, engaging multiple jurisdictions in prevention efforts. Participants will gain insights on lessons learned that can be applied to advancing healthier food and activity environments in their home communities.

Mary Balluff, Division Chief, Community Health and Nutrition Services, Douglas County Health Department

Beth Morris, Director, Community Health Partnerships, Columbus Regional Hospital

 

AGRICULTURE & FOOD SYSTEMS TRACK

 

MINI-PLENARIES

Farm to Fork: Moving from Theory to Practice

Understanding and navigating the complexity of a healthy food system takes an inter-disciplinary approach to solve the obesity epidemic. This session moves the need for a healthy, sustainable food system discussion from theory to practice. Presenters will share existing interventions and programs that are advancing comprehensive food systems that contribute to positive community outcomes and provide a number of practical tips for advancing the food system movement.

Rodney Taylor, Director of Food Service, Riverside Unified School District

AG Kawamura, Founding Partner, Orange County Produce, LLC

Cecily Upton, Program Director, Food Corps

Vanessa Zajfan, Food Service Specialist, Farm to Institute, San Diego Unified School District

Moderator: Shannan Young, Nutrition Education Consultant, Nutrition Services Division, California Department of Education

 

Moving Toward Healthier and Sustainable Food Systems

How can the nation move forward to a healthier and more sustainable food system? Current research suggests that differential availability and affordability of healthy food in low-income communities is an important contributor to diet-related chronic diseases and obesity rates both in urban and rural America. This session uses current research to address the challenges we face and explains how our complex food system could be redesigned to deliver more healthful outcomes.

Mary Story, Director, Healthy Eating Research, University of Minnesota

Kristin Kiesel, Associate Professor, California State University, Sacramento

Angie Tagtow, Consultant, Environmental Nutrition Solutions

Oran Hesterman, President and Chief Executive Officer, Fair Food Network

Moderator: Linda Jo Doctor, Program Director, W.K. Kellogg Foundation

 

WORKSHOPS

Federal, State and Local Policies Impacting Food Systems

Food has captured the world’s attention. Everyone from policy makers and celebrity chefs to researchers is talking about creative ways to improve our food systems. Food systems create another access point for public health professionals to think creatively and develop synergy among diverse partners to solve the problem of obesity, especially in low-income populations. Recognizing that a Food System Approach to food and health is complex, this session addresses the national, state and local policies that are driving support for sustainable food systems that meet the food and health needs of our nation, all while maintaining healthy ecosystems.

Kami Pothukuchi, Associate Professor, Wayne State University

Richard Pirog, Associate Director, Marketing and Food Systems Research, Iowa State University

Michael R. Dimock, President, Roots of Change

Moderator: Sue Foerster, Chief, Network for a Healthy California, California Department of Public Health

 

Building Food System 101: Improving Public Health in Rural and Urban Communities

This session focuses on food system strategies that can improve nutrition and health trends while also building community capacity in low-income neighborhoods in urban and rural settings. In addition to identifying innovative programs, speakers will discuss how community members can engage in local policy development, grassroots organizing and structural changes to improve food systems. Speakers will also offer ways in which nutrition and public health professionals can lend their expertise to strengthening these efforts.

Paula Jones, Director, Food Systems, San Francisco Public Health

Ron Strochlic, Consultant, Food Systems

Moderator: Gail Feenstra, Coordinator, Sustainable Agricultural Research & Education Program, University of California, Davis

 

BASIC AND APPLIED RESEARCH TRACK

 

MINI-PLENARY

A Calorie Is a Calorie — Or Is It?

The energy balance equation may be deceptively simple. Even the USDA now agrees that quality of diet matters as much as the quantity. Four leading researchers in the field will present the differences in caloric value and metabolism of fats, proteins and carbohydrates within each macronutrient category and discuss how we should synthesize and incorporate this information for the public.

Jean-Marc Schwarz, Professor, School of Osteopathic Medicine and Associate Research, Touro University, California

Andrea Haqq, Associate Professor, Division of Pediatric Endocrinology, University of Alberta

Michele Mietus-Snyder, Co-Director, Children’s National Obesity Institute, Children’s National Medical Center, Washington, D.C.

Jeff Volek, Associate Professor, Department of Kinesiology, University of Connecticut

Moderator: Robert Lustig, Professor, Clinical Pediatrics, Division of Endocrinology, University of California, San Francisco

 

WORKSHOPS

Perinatal Environmental Influences on Future Obesity

This session covers research on perinatal contributors to childhood obesity. Speakers will discuss developmental and intergenerational programming of adult health and disease risk, including potential mechanisms to mediate risk. Speakers will also focus on the effects of stress-related maternal-placental-fetal processes on childhood adiposity and metabolic function as well as the effects of prenatal exposure to environmental toxins on adipocyte development.

Mary-Elizabeth Patti, Investigator, Joslyn Diabetes Center

Bruce Blumberg, Professor, Department of Developmental and Cell Biology, University of California, Irvine

Pathik Wadhwa, Director, Behavioral Perinatology Research Program, University of California, Irvine

Moderator: Suzanne Haydu, Coordinator, Nutrition and Physical Activity, Maternal, Child and Adolescent Health, California Department of Public Health

 

Physical Activity Among Children: What Environments Matter

This session looks at how to get kids to move whether they intend to or not. Speakers will discuss research from both observational and intervention studies examining community environments for physical activity and highlight potential policy implications to help reverse childhood obesity.

Sandy Slater, Assistant Professor, Health Policy and Administration, University of Illinois, Chicago

Toni Yancey, Professor, School of Public Health, University of California, Los Angeles

Noe C. Crespo, Adjunct Assistant Professor, Institute for Behavioral and Community Health San Diego State University

Moderator: Kris Madsen, Research Director, Division of General Pediatrics, University of California, San Francisco

 

Research Methods: How to Build the Evidence for Community Change

This session will explore new methods, measures and tools for assessing food and activity environments. Using practical examples, speakers will demonstrate how available data and research can be used to inform the policy-making process in your community. Participants will learn about the new community research tools developed by the National Collaborative on Childhood Obesity Research; examine ways of assessing the impact of various community intervention strategies; and learn about the methodology of conducting Health Impact Assessments (HIA) and the value of HIA as a powerful translational tool between research and policy.

Heather Bowles, Physical Activity Epidemiologist, Risk Factor Monitoring and Methods Branch, National Cancer Institute

Allen Cheadle, Evaluation Consultant, Center for Community Health and Evaluation, Group Health Research Institute

Kara Vonasek, Project Manager, Health Impact Project, a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts

Moderator: Pat Crawford, Director, Dr. Robert C. and Veronica Atkins Center for Weight and Health, University of California, Berkeley

 

BUILT ENVIRONMENT, LAND USE AND TRANSPORTATION TRACK

 

MINI-PLENARY

Visionary Approaches to Creating Active Communities

Three visionaries and one researcher will share their work: New York City’s transportation commissioner will discuss taming the country’s meanest streets; the City of Long Beach’s new “mobility coordinator” will present innovative approaches to transportation transformation; and the director of Riding Bikes with the Dutch will offer his view of the culture that inspired it all. Susan Handy will bring her ground-breaking transportation choice research into the mix.

Charlie Gandy, Mobility Coordinator, City of Long Beach, California

Michael Wolfgang Bauch, Filmmaker, Pro-Vision Production

Susan Handy, Professor, Department of Environmental Science and Policy, University of California, Davis

Eric France, Chief, Population and Prevention Services Department, Colorado Permanente Medical Group

Moderator: George Flores, Program Manager, The California Endowment

 

WORKSHOPS

Community Greening: The Critical Role of Parks and Open Space

This session explores the impact community green spaces on children's health, including pocket parks, joint use facilities, tree canopies and urban forests. Speakers will focus on the planning and policy aspects, research findings, and practical applications that bring accessible nature into our communities.

Jennifer Wolch, Dean, College of Environmental Design, University of California, Berkeley

Frances Kuo, Director, Landscape and Human Health Laboratory, University of Illinois Urbana-Champaign

Debra Cohen, Senior Natural Scientist, RAND Corporation

Moderator: Jane H. Adams, Executive Director, California Park & Recreation Society

 

Tools for Change: GIS Mapping and Assessment

This session examines projects that used sophisticated mapping technology, including GIS and video mapping.

Pat Gradziel, Research and Evaluation Specialist, California State WIC Program

Valerie Quinn, Health Program Specialist, Network for a Healthy California, California Department of Public Health

Moderator: Shené Bowie, Program Coordinator, Health Promotion & Chronic Disease Prevention, San Joaquin County Public Health Services

 

Completing the Streets While Building the Ideal Healthy Community for Children: An Interactive Workshop

This session will explore all aspects of Complete Streets, from the visioning phase and the nuts-and-bolts reality to practical strategies. Participants will leave the workshop with an action plan to implement healthier, Complete Streets in their home jurisdiction or area of influence.

Barbara McCann, Executive Director, National Complete Streets Coalition

James Rojas, Urban Planner, Latino Urban Forum, Gallery 727

Moderator and speaker: Lisa Hershey, Associate Director, Partnership for the Public’s Health/California Convergence

 

COMMUNITY NUTRITION AND PHYSICAL ACTIVITY TRACK

 

MINI-PLENARY

Health In All Policies: A Good Solution Solves Multiple Problems

Many community decisions that have the greatest impact on health are made in sectors outside of health such as housing, transportation and agriculture. Historically these decisions are made with little or no consideration of the comprehensive impact on health, safety and equity. This session will highlight how local and state government entities are working to infuse Health in All Policies practices and principles into government decision making.

Lexi Nolen, Director, Center to Eliminate Health Disparities, University of Texas Medical Branch

Manal Aboelata, Program Director, Prevention Institute

Moderator and speaker: Linda Rudolph, Deputy Director, Center for Chronic Disease Prevention and Health Promotion, California Department of Public Health

 

WORKSHOPS

Rural Communities: Successful Interventions for Increasing Healthy Eating and Physical Activity

Rural communities have unique challenges when it comes to creating lasting healthy changes. Learn how different geographical rural communities have been successful in developing innovative programs that increase access to and availability of healthy foods and physical activity opportunities for diverse rural populations.

David Procter, Director, Center for Engagement and Community Development, Kansas State University

Kendon Meik, Assistant City Manager, City of Lindsay, California

Sandra B. Procter, Kansas State Research and Extension - Department of Human Nutrition, Kansas State University

Moderator and speaker: Genoveva Islas-Hooker, Regional Program Coordinator, Central California Regional Obesity Prevention Program

 

Working in Partnership to Keep Communities Safe: Our Health Depends On It

Where children live, learn, and play significantly impacts their health. Children thrive when they live in communities with walkable and bikeable streets, safe parks and playgrounds, grocery stores selling healthy foods and beverages, and neighbors who know each other. This session explores communities plagued by violence, where strategies to promote health and well-being often do not have maximum impact. Food and activity advocates and practitioners are increasingly noting that violence undermines the effectiveness of their efforts. Presenters will address the issue of violence and the conditions it creates, and share how local leaders can collaborate across sectors to advance knowledge, share resources, and change policy.

Dana Richardson, Senior Director, Advocacy and Community Health, Community Health Improvement Partners

Scott Gifford, Director, Community Development, Matrix Human Services

Jorge Santana, Treasurer, Hunting Park United, Philadelphia, Pennsylvania

Moderator: Larry Cohen, Executive Director, Prevention Institute

 

Creating a Persuasive Obesity Prevention Policy Agenda

There is general agreement in the public health community that policy strategies are essential to creating health-promoting environments. This session will enable participants to frame policy proposals in ways that will garner public and policy maker support in order to stimulate new policy-adoption efforts. Presenters will review current policy recommendations; present a case study of successful policy adoption and implementation; review recent public poll data regarding voter and policy maker perceptions around obesity prevention policies; and identify key principles to incorporate into successful policy proposals.

Larry Bye, Vice-President, Field Research Corporation

Steve Castaneda, Councilmember, City of Chula Vista

Adetokunbo (Toks) Omishakin, Director, Healthy Living Initiatives, Mayor’s Office Nashville, Tennessee

Moderator: Sarah Samuels, President, Samuels & Associates

 

Taking the Lead: How Youth Are Creating Change

This session will bring in youth advocates to discuss how the power of change is in the hands of youth. Hear success stories about gaining more access to fruits and vegetables and safe places to be physically active from the young people and program mentors who have stood up to lead change in their communities.

Maya Salsedo, Youth Organizer, Rooted in Community, Santa Cruz

Alicia DeLeon Mendoza, Del Norte High School, Crescent City

Elle Mari, Marketing Specialist, Network of a Healthy California, California Department of Public Health

Niki Even, Program Director, Outside the Lens, San Diego

Moderator: Lloyd Nadal, Program Director, CANFIT

 

EARLY CHILDHOOD TRACK

 

MINI-PLENARY

Efforts to Improve the Federal Nutrition Programs in Early Childhood

Policy and environmental changes that make it easy to practice healthy eating and physical activity are a critical part of improving the overall health of children. To be most effective, these changes should take place at every developmental stage. Hear how the Institute of Medicine’s (IOM) recommendations have moved the Women, Infants, Children program into the 21st century as a model for foods and practices necessary for healthier lifestyles starting in early childhood. Learn about the IOM recommendations to improve the Child and Adult Care Food Program and what federal changes are in store in the Healthy & Hunger Free Kids Act of 2010 and the evaluation work in California examining some of these changes. Learn also about the California Quality Rating and Improvement System and how it will help families identify quality programs and guide providers in making improvements including nutrition.

Pat Gradziel, Research and Evaluation Specialist, California State WIC Program

Shannon Whaley, Director, Research and Evaluation, Public Health Foundation Enterprises

Camille Maben, Director, Child Development Division, California Department of Education

Geraldine Henchy, Director, Nutrition Policy and Early Childhood Nutrition, Food Research and Action Center

Kenneth Hecht, Executive Director, California Food Policy Advocates

Moderator: Phyllis Bramson, Director, Nutrition Services Division, California Department of Education

 

WORKSHOPS

Best Practices for Young Children: Nutrition

Overweight and obesity prevention must begin with our very youngest. One of the most effective ways of doing this is through the integration of the key sectors serving young children and their families. This session provides an overview and specific examples of systems-level approaches serving young children in California, focusing on nutrition services and support for low-income communities.

Jane Heinig, Academic Administrator, Editor-in-Chief, Journal of Human Lactation, Department of Nutrition, University of California, Davis

Lorrene Ritchie, Director of Research, Dr. Robert C & Veronica Atkins Center for Weight & Health, University of California, Berkeley

Carol Danaher, Public Health Nutritionist, Public Health Department, County of Santa Clara

Moderator: Geanne Lyons, California Women, Infants & Children (WIC) Program

 

Best Practices for Young Children: Physical Activity

Physical activity is a critical component, along with nutrition, in the fight against early overweight and obesity. This session continues the discussion of systems level approaches from the nutrition session, Best Practices for Young Children: Nutrition. The panel will provide an overview of the importance of physical activity for young children. Specific examples of the role health, child care, and family support systems have in successfully engaging families with young children will be given, as well as an interactive demonstration of physical activities for use with young children.

Kate Dupont Phillips, Senior Program Analyst, Nemours Health and Prevention Services

Arlene Turner, Manager, Physical Activity and Nutrition Program, Children and Families Commission of Orange County

Michele Buran, Physical Activity Specialist, Center for Nutrition and Activity Promotion, California State University, Chico

Moderator: Monet Parham-Lee, Health Education Consultant, Network for a Healthy California, California Department of Public Health

 

Breastfeeding as a Health Policy Issue: Hospital Practices

Breastfeeding is a key step in the prevention of childhood obesity. Hospital breastfeeding policies influence breastfeeding initiation and duration. Hear recent updates on the Baby Friendly Hospital Initiative and pathways for hospitals to become Baby Friendly. The CDC will share the National Survey of Maternity Practices in Infant Nutrition and Care (mPINC). A hospital system will offer its perspective on why adopting the Baby Friendly initiative is important to its mission. Learn about hospitals with many low-income mothers and the importance of hospital breastfeeding policies as a health equity and quality of care issue.

Trish MacEnroe, Executive Director, Baby Friendly USA, Inc.

Laurence Grummer-Strawn, Chief, Nutrition Branch, Centers for Disease Control and Prevention

Edward Martin, Pediatrician, Kaiser Permanente Medical Group

Moderator: Scott Gee, Pediatrician, Kaiser Permanente Medical Group

 

A Life-course Perspective on Preconception Care and Early Childhood Development

This session frames preconception health and early childhood care as critical steps across the lifespan. The panel will review the life-course perspective, which suggests a complex interplay of biological, behavioral, psychological and social factors contributes to health outcomes across the span of a person's life, and describe how this shift in perspective can inform public health and clinical practices and policies.

Dena Herman, Co-Director and Adjunct Assistant Professor, National Children's Study, School of Public Health, University of California, Los Angeles

Cheri Pies, Clinical Professor, School of Public Health, University of California, Berkeley

Allison Gertel-Rosenberg, Senior Advisor and Manager, Nemours

Moderator: Connie Mitchell, Chief, Policy Development Branch, Maternal Child Adolescent Health, California Department of Public Health

 

HEALTH CARE PREVENTION STRATEGIES TRACK

 

MINI-PLENARY

Where are the Dollars in Health Care Reform? National Policy Impact on Obesity Prevention and Care

Among the many groundbreaking aspects of the Affordable Care Act, or Health Care Reform, is the emphasis on prevention in the health care setting and in the community. The Act provides individuals with improved access to clinical preventive services and establishes a variety of programs and funding streams that strengthen the vital role of communities in promoting prevention. Speakers will discuss the elements of the Act that focus on prevention, including specific clinical services that will be covered, and how community-based prevention efforts will impact food and fitness environments to decrease childhood obesity. Speakers will also assess the challenges of preserving this unprecedented investment in prevention in the current fiscal and political environment.

Larry Cohen, Executive Director, Prevention Institute

Richard Figueroa, Program Manager for Health Reform, The California Endowment

Herb Schultz, Regional Director, US Department of Health and Human Services

Moderator: Loel Solomon, Vice President, Community Health, Kaiser Permanente

 

WORKSHOPS

Successes and Challenges in Engaging Medi-Cal Providers to Prevent Pediatric Obesity

This workshop describes the successes and challenges that Medi-Cal providers are facing in addressing rising pediatric obesity rates and implementing the new pediatric obesity Healthcare Effectiveness Data and Information Sets (HEDIS™) measures. Presenters will share their experiences in trying to improve BMI screening and support provider engagement to activate healthy eating and physical activity counseling. Kaiser Permanente and Anthem Blue Cross will describe how they are using technology and engagement strategies respectively to achieve their goals. The state’s Child Health Disability and Prevention (CHDP) program will share educational approaches for provider offices and local program successes and challenges with childhood obesity prevention.

Judy Sundquist, Nutrition Program Consultant

Harvinder Sareen, Director, Clinical Programs, Anthem Blue Cross

Scott Gee, Medical Director, Prevention Health Information, Kaiser Permanente

Moderator: Seleda Williams, Medical Consultant, California Department of Health Care Services

 

Working with Diverse Communities: Why Community Partners are Critical

Disparities in the obesity epidemic are increasing yet clinical care models are failing. Obesity treatment in the clinic setting is largely unsuccessful, particularly for children of color. This workshop will showcase successful community partnerships to address pediatric obesity. The presenters will provide examples of successful, replicable, and culturally relevant community-based approaches to obesity treatment and prevention.

Valarie Jernigan, Assistant Professor, University of New Mexico

Victor Dominguez, Executive Director, Boyle Heights and Huntington Park YMCA

Teresa Earle, Partnership Development Director, MEND Foundation, Malibu, California

Marlyn Allicock, Research Assistant Professor, University of North Carolina at Chapel Hill

Moderator: Dennis Styne, Chief, Pediatric Endocrinology, University of California, Davis, Children’s Hospital

 

Promoting Weight Sensitivity and Health Messages for All Sizes

Pervasive bias, stigma and discrimination against individuals who are overweight and obese have been well documented, pointing to disparities in health care delivery and access for obese persons. Speakers will present research on weight bias and the implications for obese patients, addressing the complex social forces that impact how individuals experience health care in general and weight management strategies in particular. Tools and strategies for identifying weight bias in the clinical setting will be reviewed. Speakers will provide techniques for improving weight sensitivity in provider/patient interactions and incorporating positive health messages. Participants will receive the Child Advocacy Toolkit, published by the National Association for Fat Acceptance.

Joanne Ikeda, Nutritionist Emeritus, Department of Nutritional Sciences, University of California, Berkeley

Trina Histon, Director, Kaiser Permanente, Care Management Institute, Weight Management Initiative

Wendy Slusser, Medical Director, UCLA Fit for Healthy Weight Program

Moderator: Kathryn Boyle, Community Benefits Program, Kaiser Permanente

MARKETING TO KIDS TRACK

 

MINI-PLENARY

The Children's Advertising Debate: A New Perspective

Youth represent tremendous purchasing power; each year companies spend billions of dollars marketing high-calorie foods and drinks to children and youth through television commercials, internet games, product placement, magazine ads, and even cellular telephones. Increasingly these practices have been coming under attack from parents' organizations, politicians and advocacy groups, and the tides are turning. US-based industries have responded by making very public commitments to internal policies and self-regulation. But is this enough? Key factors in any debate will be the role of government, age definition of “children”, nutrition standards, and where and how to draw the line.

Margo Wootan, Director, Nutrition Policy, Center for Science in the Public Interest

Dale Kunkel, Professor, University of Arizona

Kelly Brownell, Director, Yale Rudd Center for Food Policy and Obesity

Michelle K. Rusk, Senior Attorney, Division of Advertising Practices, Federal Trade Commission

Moderator: Leslie Mickelson, Managing Director, Prevention Institute

 

WORKSHOPS

What's all the Buzz about Social Media? How Are Public Health Programs Using Social Media and Mobile Technology to Reach Their Audience?

There are important implications for social and mobile media on public health and marketing/communications efforts. This session will help you learn how and when to use social media and mobile technology to reach your audience(s). Public health programs will share how they are using social media to impact their audience through various community networking sites such as Facebook, Twitter, YouTube, blogs and mobile technology.

Nedra Weinreich, President, Weinreich Communications

Jessica Schindelar, Social Media Specialist, Division of News and Media, Centers for Disease Control and Prevention

Moderator: Victoria Berends, Marketing Director, California Project LEAN/California Obesity Prevention Program, California Department of Public Health

 

Marketing and Its Impact on Childhood Obesity: Strategies to Mitigate Unhealthy Messages

Has industry marketing targeting youth gone too far? Learn how industry targets ethnic youth markets to build brand loyalty and influence mainstream preferences. What is it potential impact on childhood obesity and health disparities. Speakers will share industry examples of efforts targeting African Americans and Latino youth. Panelists will discuss what can be done to partner with ethnic focused organizations to empower people to recognize and change what is being marketed to them.

Jerome Williams, Director, Center for Urban Entrepreneurship and Economic Development, Rutgers Business School

Makani Themba-Nixon, Executive Director, The Praxis Project

Moderator and speaker: Lori Dorfman, Director, Berkeley Media Studies Group

 

Taking it to the Masses: Creative Strategies for Launching a Marketing Campaign

Learn about creative ways to reach consumers and policymakers through the marketing efforts of a national, state and regional campaign. Hear how campaign planners borrowed strategies from the food industry to launch an innovative marketing effort to revive baby carrot sales–a marketing campaign now widely recognized for its creativity and importantly, its successful results. Presenters from the Los Angeles-funded Communities Putting Prevention to Work effort will share marketing insights and messages per the formative research for a counter-sugary beverage campaign. The North Carolina Shape Your World campaign will highlight formative research and evaluation results on their effort to add health to policy decisions and discussions associated with the built environment.

Matthew Le Veque, Senior Vice President, Rogers Group

Stacy Shelp, Shape Your World NC Communications Manager, North Carolina Division of Public Health, Physical Activity and Nutrition Branch

Bryan Reese, Chief Marketing Officer, Bolthouse Farms

Moderator: Cyndi Walter, Project Manager, California Project LEAN, California Department of Public Health

 

SCHOOL/AFTER SCHOOL TRACK

 

MINI-PLENARY

School Meals: Taste Good? Look Good? Good for You?

Child Nutrition programs touch millions of children each day. While these programs improve educational achievement, economic security, nutrition and health, many see them as part of the problem rather than the solution to childhood obesity and hunger. The Healthy, Hunger-Free Kids Act of 2010 is groundbreaking legislation that will substantially change the meal programs and bring healthier food to the nation’s children. Learn the latest on how school meals will improve under the new federal law and how some districts have already transformed their school food into healthier and more appealing meals.

Janey Thornton, Deputy Under Secretary, Food, Nutrition and Consumer Service, United States Department of Agriculture

Joanne Tucker, Marketing Director, Food Services, San Diego Unified School District

Sandy Curwood, Director, Food and Nutrition Services, Ventura Unified School District

Moderator: Pamela Lambert, Director of Student Nutrition Services, Escondido Union High School District

 

WORKSHOPS

Innovative Approaches to Ensuring Access to Physical Education and Physical Activity

This session will present the latest in programs, research, and policies addressing and enhancing physical education (PE) and physical activity opportunities in school and after school environments. Topics include Joint Use, moderate to Vigorous Physical Activity (MVPA), and support for PE during an economic downturn.

Robert Ogilvie, Program Director, Planning for Healthy Places, Public Health Law and Policy

Andrew Springer, Assistant Professor, Michael & Susan Dell Center for Advancement of Healthy Living, School of Public Health, University of Texas

Cathie Olsky, Deputy Superintendent, Santa Ana Unified School District

Moderator: Judy Larsen, Program Manager, The California Endowment

 

After School: The Time and Place to Address Childhood Obesity

Afterschool programs serving low-income children and youth provide an ideal place and time to address childhood obesity in partnership with the school, community and families. This workshop shares the power of successful practices, partnerships, policies and youth engagement. Compelling data confirms the value of engaging afterschool programs in this effort. Lessons learned serve as a valuable tool that can help launch local and statewide solutions.

Katie Clarke-Adamson, Director, Health Partnership and Policy, YMCA of the USA

Steve Fowler, Partner, Fowler Hoffman, LLC

Normandie Nigh, Executive Director, A World Fit for Kids!

Moderator: Kathy Lewis, Vice-President, Center for Collaborative Solutions

 

Change Environments Through School Wellness Policies

Are local school wellness policies making a difference in childhood obesity? Learn what the current national, state and local research says about the impact of wellness policies in schools. Hear about policies and practices to create healthy public, private and tribal school environments.

Yvette Rivera-Colmant, Behavior Change Specialist, Cherokee Choices, Eastern Band of Cherokee Indians

Janey Thornton, Deputy Under Secretary, Food, Nutrition and Consumer Service, United States Department of Agriculture

Jodi Mackey, Director (Retired), Child Nutrition and Wellness, Kansas State Department of Education

Moderator: Martin Gonzalez, Deputy Executive Director, California School Boards Association

 

Nutrition Education LEAPs to New Heights!

Nutrition education is a fundamental element in the development of healthy eating and lifestyle habits. Throughout the nation, states are setting policy and recommendations for comprehensive nutrition education programs. This session will present the latest guidance from several states and examine their successes and challenges with implementing nutrition education in schools and after school environments

Gail Woodward-Lopez, Associate Director, Dr. Robert C. and Veronica Atkins Center for Weight and Health, University of California, Berkeley

Anne Gaffney, Nutrition Specialist, Elk Grove Unified School District

Marci Kelly Scott, Vice President, Health Programs, Michigan Fitness Foundation

Moderator: Carol Chase, Nutrition Education Administrator, Nutrition Services Division, California Department of Education

 

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